Began Again is a London based clothing brand who use post-consumer waste sourced from London's garment industry. We create unique limited drops of womenswear pieces that prevent items from ending up at landfill.
Began Again was born from friendship and a love for experimenting with and up-cycling old styles. Extending the life of clothing by just 9 months of active use would reduce carbon, water and waste footprints by 20-30%.
Fast fashion promotes a throwaway culture which leads to huge amounts of textile waste. Staggering amounts of clothing are thrown away each year and eventually, end up in landfill. Began Again have a zero waste production process, ensuring that any off-cuts are repurposed into new products.
Instead of discarding clothes after a short period, Began Again encourages consumers to see the potential in existing fabrics and garments, transforming them into something new.
BEGAN AGAIN’s name stands for the new beginnings that are being bought to clothing. Through up-cycling old clothing, items can have a new life helping them ‘begin again’.